How do you step into such a beloved world and handle the immense responsibility with care while leaving a unique legacy? How do you respect an unparalleled global audience without taking it for granted?

By taking a transparent and community-centered marketing approach, we transform it into a dynamic ongoing conversation. We engage with our fans, rather than speaking at them.

In the iconic and beloved Wizarding World, where expectations are high and fandom is engaged at unprecedented levels, we knew genuine interaction and letting their voices shape our journey would need to be the cornerstone for our Hogwarts Legacy marketing strategy.